When we launched Ms Online Shop, our goal was simple: give Auckland's small food businesses access to the same reach that the big supermarket chains take for granted. Six months in, the data and the stories suggest we're on the right track.
The Numbers Behind the Stories
Across our 60+ active vendors, the average increase in monthly revenue since joining the platform is 45%. For some smaller operators, that number is closer to 120%. But behind every data point is a real person with a real business.
Maria's Pâtisserie, Ponsonby
Maria Dubois opened her French pâtisserie in 2020, right before the pandemic hit. 'I nearly closed twice,' she told us over coffee and a criminally good kouign-amann. 'Ms Online Shop changed everything. I now have customers in Howick ordering my croissants at 7am for same-day delivery. I've had to hire two more bakers.'
Pono & Sons Butchery, Avondale
Third-generation butcher Tama Pono had never sold online before joining the platform. 'My grandfather would have thought I was mad,' he laughed. 'But now we're selling to people all over Auckland who'd never drive to Avondale. The quality speaks for itself online just as much as it does in person.'
“The platform gave us access to customers we'd never have found on our own. But it's the repeat orders that really tell you something. People keep coming back.”
— Tama Pono, Pono & Sons Butchery
What Makes It Work
We asked all five vendors what they thought was driving their growth. The answers were consistent: zero listing fees, no algorithm to game, and a customer base that actively wants to buy local. 'Your customers care where their food comes from,' said Maria. 'That makes it easy.'
- Zero monthly listing or subscription fees for vendors
- No commission on the first $500 of monthly sales
- Dedicated vendor support with a 2-hour response guarantee
- Weekly performance dashboards with customer insights
- Free photography session for all new vendor stores
